Monday, November 5, 2007

Boomers, vacation planning and River Cruising

I recently read an article from the Chicago Tribune, "Boomers are spelling 'vacation' l-e-a-r-n-i-n-g. "

This seems to hold true in the cruising industry, too. As we (yes, I am a "boomer") look towards taking future vacations, the potential for seeing new places, learning about different cultures, and experiencing new adventures are all major components of the decision making process.

CLIA (Cruise Line International Association) lists the number one reason (76%) people choose cruising is the "opportunity to visit multiple places." And 60% are looking for "unique and different" experiences. 42% of cruisers reported that they seek a "cultural learning experience."

And the industry is listening. Luxury cruise lines such as Crystal, Regent Seven Seas and Cunard all have some type of on board enrichment programs.

Celebrity recently spun off a new cruise line called Azamara. It's two ships, the Journey and the Quest each offer the experienced cruiser an exploration type experience on a deluxe cruise line.

Holland America has the Culinary Arts Institute on board all their ships.

CruiseWest and Hurtigruten provide unique sailing that are itinerary intense. And the size of their vessels allow close encounters with nature.

But of all the cruise products out there, river cruising seems to best fit our growing desire for cultural immersion. Picture cruising up the Rhine, the Danube or the Yangtze river with history within view from your stateroom on deck. Image sitting down to a meal sampling the culinary delights from that day's port of call or local storytellers coming on board in the evening to share their history with you. Or perhaps the idea of spending an overnight at a port of call entices you--enjoy a night at the opera, an evening at a local pub or specialty restaurant or maybe be invited into the homes of your hosts.

With so many choices, its no wonder cruisng is a favorite vacation for Boomers!

If you ready to learn more about any of these cruising options, drop by my website or drop me a line.

No comments: